20. May 2016

FORTIS Swiss Watches Announces New North American Distributor

New Distribution Will Provide Superior Access to All FORTIS Products and National Exposure Through Watch Road Shows

Grenchen, Switzerland.; May 20, 2016 – FORTIS Uhren AG is pleased to announce that effective immediately WatchBuys will assume all responsibilities as the sole and exclusive distributor for FORTIS Swiss watches in the United States, Canada, Puerto Rico, the Caribbean and the Virgin Islands.

FORTIS CEO Maximilian Spitzy said “WatchBuys was a natural fit for the progression and evolution of our company.  Our respective management teams share a common vision of spreading the story of FORTIS Swiss watches to a broad range of consumers while taking advantage of newer distribution methods and technologies to establish long-term relationships and client reach.”

WatchBuys was founded in 1998 in Raleigh, NC and distributes mechanical watches using a distributor direct to consumer sales model.  WatchBuys hosts a free series of hugely popular WatchBuys Road Shows in major cities throughout North America where guests can relax in a no-pressure, no sales environment to view and discuss a large collection of watches not found in traditional retail stores.

Spitzy added, “We will be proud to take part in these WatchBuys Road Shows starting in May, and our plan is to launch our new BaselWorld 2016 models at these events as well as showcase our heritage collection.”
In conjunction with this announcement, WatchBuys and FORTIS have named RGM as the new North American Service Center for FORTIS Swiss watches. Roland Murphy and his team of watchmakers based in Pennsylvania will handle warranty and after warranty repairs with full access to genuine FORTIS parts in Grenchen, Switzerland.
FORTIS Swiss watches can be viewed online at www.watchbuys.com and expert assistance is available by phone at (888) 333-3895.  You may also sign up to receive free WatchBuys Road Show invitations and download the latest FORTIS catalog.
FORTIS is one of the oldest Swiss watchmakers. Since its founding in 1912, FORTIS has always pushed the boundaries of this distinguished craft. Today FORTIS lives its heritage and pioneering spirit through four clearly defined collections of which undoubtedly the Aviatis- and Cosmonautis Collection have proven the company as one of the all-time great manufacturers of space and pilot watches.