Winds of Change: Dynamic Strategy and Growth

Enhancing Customer Experience and Strengthening Retail Partnerships

As an independent, family-owned watch manufacturer, Fortis Watches is already known for producing robust Tool Watches and luxury for everyday life.

Now, we are introducing a forward-thinking strategy that focuses on fostering close collaborations with our retail partners.

As part of this new direction, we have said goodbye to 30 brick-and-mortar retailers in the DACH region in order to concentrate on strengthening relationships with remaining and new partners.

We continue to believe in the strength of brick-and-mortar retailers and the value of personal consultation.

Together with our partners, we aim to promote the importance of craftsmanship and quality in an increasingly digital world.

With over 100 years of experience in the watch industry, we at Fortis Watches strive to further cement our leading role as a top producer of mechanical watches.

We are looking forward to collaborate with new, ambitious partners to jointly shape and advance the watch industry sustainably.

For detailed information on our new strategy and retailer survey, please feel free to reach out!