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Not long ago we made a pledge – whenever we can, we will. With that promise very soon, we are switching the material of all our watch cases going forward to recycled steel.
Due to its particular magnetism, steel is very easy to recycle; this is why it is the most recycled material in the world and the most sustainable material of the 21th century.
Steel is a permanent material that can be infinitely recycled and is 100% recyclable without loss of quality.
A watch with an automatic movement is anyhow one of the most sustainable products in the world as it doesn’t land in the bin after a short while, but it is for a lifetime and beyond.
So, doesn’t it make sense to manufacture it from actual sustainable materials?
Of course we are continuously adding to our growing list of changes on our sustainability journey.
Here is to a new future. With small steps. Always in the right direction.
Sustainable. Environmentally friendly. Functional. Redefined.
Jun 02, 202311:47:11 AM
Apr 13, 202315:24:57 PM